13 Jun Brio Blog: Celebrating Smarter Sugar Reporting on New Nutrition Labels
In May 2016, the Food and Drug Administration (FDA) announced big changes to the Nutrition Facts labels on packaged foods , to better help consumers make smart decisions about their food choices.
The most talked about change on the label? The “added sugar” rule. The FDA will be requiring manufacturers to declare the amount of “added sugar” in their products.
Nutrition experts are doing a happy dance about this. Our Brio team feels the same way.
Why is this good news? Because there’s a difference between naturally occurring sugar and added sugar in food.
Take ice cream for example. The lactose in the milk and cream used to make ice cream has naturally occurring sugar. Brio has 3-4 grams of naturally occurring sugar per serving from our organic whole milk.
Added sugar, on the other hand, is the sweetener that the manufacturer adds to the product. The sweetener can be anything from sugar to honey to maple syrup to agave nectar — they all count as added sugar.
Ben & Jerry’s Chubby Hubby has approximately 22 grams of added sugar! In comparison, Brio’s Vanilla Caramel has only 12 grams of added sugar.
Compared to other super premium ice creams, Brio has approximately 10 to 40% LESS added sugar. It’s a better choice for anyone watching their sugar intake,
Added sugars make up at least 10% of the calories the average American eats in a day. But about one in 10 people get one-quarter or more of their calories from added sugar.
A 15-year study published in the JAMA Internal Medicine found that participants who took in 25% or more of their daily calories as sugar were more than twice as likely to die from heart disease as those whose diets included less than 10% added sugar.
We’re happy that the new labels will help to highlight that Brio has less added sugar, because cutting back on added sugar is smart nutrition — and good for your health.